Oct 31, 2006
Bay Windows and EDGE Publications Announce Strategic Partnership
Boston, MA - Bay Windows Inc. and EDGE Publications Inc. today announced a strategic partnership, cementing a relationship between New England’s two largest publications for the Gay, Lesbian, Bisexual and Transgender (GLBT) community.
Bay Windows is one of the country’s most recognized GLBT brands, delivering high-caliber news and entertainment coverage to New England for over 25 years; combined with EDGE, a network of GLBT local online magazines that deliver eight major channels of local and national coverage to over 550,000 readers per month in major cities across the Northeast US, the new chain of publications in print and on the web will offer readers a definitive resource for news and entertainment coverage.
"The Bay Windows/EDGE connection strengthens two well-established, respected brands," said Bay Windows co-publisher Sue O’Connell. "We have some truly exciting plans for the next evolution of gay media."
As part of the new partnership, Bay Windows has taken a substantial equity position in EDGE’s corporation, and O’Connell as well as co-publisher Jeff Coakley will oversee a range of new marketing and advertising sales promotions.
"Our advertisers will enjoy a whole new menu of value-added, cross-media opportunities," stated Coakley. "There can be no doubt that leveraging integrated advertising across both EDGE and Bay Windows will deliver the most comprehensive gay and lesbian audience available in New England."
EDGE offers local online portals in Boston, Providence, Provincetown, New York and Philadelphia; as the company continues to expand into new metropolitan areas, both media organizations will expand their reader bases.
"We couldn’t be more thrilled about the opportunities this presents," said David Foucher, EDGE’s publisher. "Our teams have been collaborative in the past; this partnership expands our horizons together."
Ongoing news regarding integrated advertising opportunities and a forthcoming suite of co-branded products can be found at edgemedianetwork.com and BayWindows.com.
ABOUT EDGE MEDIA NETWORK:
EDGE is an online community destination dedicated to the delivery of local, national and world content targeted to the gay, lesbian, bisexual and transgender (LGBT) community in a fair, entertaining and interactive format. The company publishes online in Boston MA, New York NY, Philadelphia PA, Providence RI and Provincetown MA. Learn more about EDGE at http://www.edgeonthenet.com.
ABOUT BAY WINDOWS:
Bay Windows is the largest and most respected newspaper serving New England’s gay, lesbian, bisexual and transgender communities. For over 25 years the GLBT community has turned to Bay Windows for the best in news, arts and entertainment coverage. Bay Windows can be found in all 6 New England states through a distribution network of 575 locations.
# # #
For more information:
Director Public Relations